SAFILO EYEWEAR
STORE
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OBJECTIVE
Store with a high street visibility with ease of servicing customers
A retail store design that showcases eyewear with stylish displays, effective lighting, a customer-friendly layout, ample mirrors, and interactive technology, creating a welcoming atmosphere that reflects the brand’s identity.
Location: Mumbai,India.
Brand Research
BRAND
Safilo Group is a leading global eyewear manufacturer and distributor known for its high-quality and innovative glasses. Founded in 1934, Safilo combines Italian craftsmanship with cutting-edge technology, offering a diverse portfolio of prestigious brands and proprietary labels. The company is renowned for its commitment to design excellence, sustainability, and customer satisfaction.
STORE NEEDS
A spectacle retail store with an eye check-up facility seamlessly integrating eyewear shopping with comprehensive eye care. A store with stylish displays for a wide range of frames and lenses, paired with a dedicated area for eye exams.
RETAIL FIXTURES
900 STORAGE UNIT
900mm wide retail display fixtures holding 50 glasses with extra storage underneath and a branding display unit at the top.
600 STORAGE UNIT
600mm wide retail display fixture holding 24 glasses with extra storage underneath and a branding display unit at the top.
600 UNIT WITHOUT SHELVES & 300 MIRROR UNIT
600mm width display boards with storage underneath and 300 mm mirror stand with storage
300 DISPLAY UNITY
Four different mattress categories with various comforts from the band with accessories and bed fittings like pillows, bedsheets, toppers etc
TABLE WTH STORAGE & BACKLIT BRAND DISPLAY
Standing table with movable storage for storing spectacleA standing table with movable storage for storing trays of spectacles and Backlit displays with the brand names.
Retail Fixtures Configurations
Retail Fixtures Configurations
RETAIL SPACE
STRUCTURE
​The Space is narrow and deep with a height of 13 feet. This will create a tunnel-like effect for the store. Eyewear products are small and will tend to get lost in a space like this. The first critical part is to create a relatable space within which a customer feels comfortable and can focus on the product which is the hero.
The important points considered are:
Lower the ceiling height to create comfort and use the space for storage above.
Enhance the store's visibility with high-end visuals that can be seen from and will impact the street.
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ELECTRCAL
A well-lit store provided electrical connection points for each retail fixture, as well as HVAC for the optical testing room.
RETAIL LAYOUT
SHOP in SHOP KIOSKS
